Jewellery Photography for E-commerce: A Practical Guide

Jewellery is one of the hardest things to photograph, and one of the most valuable to get right.

Lighting

Diffused, from more than one direction. Hard light makes gold look flat and stones look dead.

Background

Plain and consistent across the catalogue. Marketplaces reject inconsistent listings.

Settings

Small aperture for depth, low ISO, and a tripod. Always.

The shot people forget

One on-model or in-hand image for scale. Returns drop when buyers can judge size.