How Indian Jewellers Are Selling Online in 2026
4 September 2026 · JewelTasks Team
Online is no longer optional for jewellers, but the right channel depends on what you sell.
Marketplaces
Good for daily-wear and light-weight pieces. Fees and returns matter.
Your own website
Better margins, harder traffic. Works when you already have a name locally.
WhatsApp catalogues
Quietly the biggest channel for Indian jewellers. Low cost, high trust, and it fits how buyers already behave.
The staffing implication
Someone has to photograph, list and reply. This is a job now, not a side task.